It's 2022, and we tweet everything now.
Babka recipes, updates from warzones, gun violence statistics, coffee wars... it's all on Twitter. With 206 million daily active users, Twitter is one of the most engaged online communities in existence. Moreover, 48% of Twitter users use this social media platform to get the latest news.
So, it's safe to say that you should be on Twitter if you want to be heard by a global audience.
Now, if you're trying to maximize reach on Twitter, I humbly recommend a Twitter thread instead of a regular post. Twitter threads have been shown to generate higher engagement, reach, and referral traffic.
Naturally, everyone's looking for ways to write the best Twitter thread; the kind that will get them a barrage of likes and retweets (some Google searches even try "thread twitter" as an alternative term).