Beyond Likes & Shares: 20 Social Media Manager Portfolio Examples
Imagine a potential client asks: "Show me how you've actually driven results, not just posted content." Do you send a chaotic mix of screenshots, analytics reports scattered across drives, and links to individual posts? Or do you provide one polished link that clearly demonstrates your strategic thinking, campaign execution, and impact on key metrics like engagement, reach, and conversions?
For Social Media Managers, proving value requires moving beyond vanity metrics. Your portfolio is the vital bridge, showcasing tangible work samples that illustrate your ability to understand audiences, craft compelling narratives across platforms (from TikTok to LinkedIn), manage communities effectively, and align social activity with tangible business objectives. It differentiates you as a strategic partner, not just a content publisher.
To provide concrete inspiration for building your own professional showcase, we've gathered 20 real Social Media Manager portfolio examples. These Authory-powered sites reveal how experienced professionals organize their campaign highlights, platform-specific content, and performance data to land competitive roles and attract high-value clients.
For Social Media Managers, proving value requires moving beyond vanity metrics. Your portfolio is the vital bridge, showcasing tangible work samples that illustrate your ability to understand audiences, craft compelling narratives across platforms (from TikTok to LinkedIn), manage communities effectively, and align social activity with tangible business objectives. It differentiates you as a strategic partner, not just a content publisher.
To provide concrete inspiration for building your own professional showcase, we've gathered 20 real Social Media Manager portfolio examples. These Authory-powered sites reveal how experienced professionals organize their campaign highlights, platform-specific content, and performance data to land competitive roles and attract high-value clients.
Click on any name to see their portfolio in full!
Artist
Content Creator
Content Marketer
Content Marketing
Content Writer
Copywriter
Creative Writer
Designer
Digital Marketer
Editor
Fashion Blogger
Film Critic
Freelance Writer
Freelancer
Illustrator
Journalist
Lifestyle Blogger
Photographer
Social Media Content Creator
Social Media Influencer
Social Media Manager
Social Media Marketer
Thought Leader
Travel Blogger
Video Editor
Writer
Frequently Asked Questions
What distinguishes truly effective Social Media Manager portfolio examples?
Truly effective examples function as visual and strategic case studies. They don't just display posts; they showcase campaign results, highlight specific platform expertise (e.g., viral TikToks, high-engagement LinkedIn articles), and demonstrate a clear understanding of brand voice and audience engagement through curated work samples.
What specific work samples should a Social Media Manager include in their portfolio?
Your portfolio should feature published work demonstrating versatility and impact. Include highlights from successful campaigns (detailing goals, tactics, results), examples of high-performing content tailored to different platforms (video, graphics, copy), community management successes, and perhaps reports showing audience growth or engagement metrics attributable to your efforts.
How do I approach creating a portfolio as a Social Media Manager?
Begin by curating your strongest, most relevant work samples that align with the types of roles or clients you seek. For each campaign or key piece of content, provide context: outline the objective, your specific strategy, the execution details, and the measurable outcomes achieved, ensuring a visually appealing and organized presentation.
Where is the ideal online space to host my Social Media Manager work samples?
Consider platforms designed for creative professionals that adeptly handle multimedia content like videos, images, and text descriptions. Specialized portfolio services often provide a more polished and focused environment than relying solely on live social feeds or generic website builders, better showcasing your diverse work samples professionally.
What is the best portfolio service tailored for a Social Media Manager?
Authory proves exceptionally useful for Social Media Managers juggling content across Instagram, TikTok, LinkedIn, Facebook, Twitter, and potentially blogs or other platforms. Its automated system finds, imports, and backs up published work from these diverse sources, ensuring your portfolio is always comprehensive and reflects your true multi-platform expertise without constant manual updates.
